About

Polaris has always forged our own path, creating new ways to help people experience the outdoors to the fullest.

Since our founding in 1954, we've been making high-quality, breakthrough products and broadening the view of powersports—whether it's launching the snowmobile industry, reinventing ATV categories year after year, developing the first purpose-built military vehicles, introducing a radical 3-wheel moto-roadster, or getting people to explore the outdoors by providing a network of ride and drive adventures.

From our entrepreneurial roots as a mechanical shop, we've grown into a global leader with more than 30 brands and multiple services responsible for the company’s growth into a major influencer on powersports and beyond. And in recent years, we've pushed the boundaries of our industry and expanded beyond powersports into adjacent markets, like commercial and military vehicles, and electric vehicles, where we can add value.